The people behind the Z.
Over 25 years of engineering, product, CX and UX, now working as one collective.
Z Experience Collective was founded on a simple belief: the customer should be the center of every effort. The companies that win keep the customer at the center, not split across departments that never talk to each other.
Our Team
Shannon Sieber
Co-founder & CEO
Creator of AfterAgile™ and a 20-year product leader driving growth across fintech, healthtech, e-commerce, and telecom, in both B2B and B2C market segments.
Shannon brings rare end-to-end expertise—having led international Agile teams across UX, CX, and Engineering while mastering customer sentiment through 10+ years of enterprise NPS leadership. She transforms complex product operations into seamless user journeys— always keeping the customer at the center.
Co-Founder and the collective’s UX, DX, and marketing strategist, bringing two decades of experience leading digital transformations that successfully navigate the complex change management modern organizations face today with AI.
Michael specializes in closing the gap between brand promises and actual product execution. He delivers the critical outside-in perspective needed to spot where customer-facing strategies fracture the moment engineering starts building—fixing those friction points before launch, not after.
Michael ZeMans
Co-founder & COO
Product & Strategy · Experience & Design ·
Research & Insight ·
Marketing & Communications · Data & Measurement ·
Delivery & Operations · Platform Migration ·
The Z Tech Stack
Z — DNA
Products + Human Experience
Agile Methodology
Experience Architecture
Journey Diagnostics & Friction Mapping
Product Logic & Interaction Design
Onboarding & Retention Flows
Persona Development & User Research
A/B Testing
Roadmapping
Strategic
UX Systems Design
Product Strategy & Roadmapping
Information Architecture
Insight Synthesis
Competitive Analysis
SWOT
Human + Translational
Cross-functional Alignment & Translation
Global Team Leadership
Product Narrative & Storytelling
Strategic Clarity Facilitation
Organizational Pattern Mapping
Tools & Platforms
Product, Program & Delivery Management
Azure DevOps (ADO)
Atlassian Suite/Jira & Confluence
Basecamp
GLG Research Platform
Design, UX & Experience Architecture
Figma / FigJam
Lucid (Lucidchart / LucidSpark)
Miro, Mural
Adobe Creative Suite
Sketch
Canva
CRM & Marketing
Salesforce (SFDC)
HubSpot
Mailchimp
ActiveCampaign
Constant Contact
BlueHornet and other legacy ESPs
Hootsuite
Meta / Facebook Ads Manager
Research, Analytics & Measurement
Google Analytics & pixel/tag tracking
Tableau
SQL & back-end data stores
Moz, SEMrush
AI
Replit
VBC
SQLAI
Claude
Gemini
CoPilot
ChatGPT
GitHub
Brands that have trusted us.
